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Mark Wahlberg Makes Minority Investment in P448’s Parent Company

P448 has a new investor. On Tuesday, StreetTrend LLC, which owns the P448 sneaker brand, announced that actor, producer, and businessman Mark Wahlberg has made a significant minority investment in the...

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P448 Unveils Genderless Shoe Collection With More Than 40 Styles

Today, Italian sneaker brand P448 has unveiled its genderless shoe collection, created with inclusivity in mind. Named the Limitless Collection, the shopping program features a full size range, from EU...

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Inside P448’s New Formula 1 Collab With Red Bull-Owned Scuderia AlphaTauri

Italian footwear brand P448 has inked a new partnership deal with Red Bull-owned Formula 1 team Scuderia AlphaTauri. Under the terms of the collaboration, P448 has created the “official team travel...

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P448 Names First Female CEO in Footwear Exec Alison Bergen

P448 is bolstering its leadership team. Today, the company announced the appointment of Alison Bergen as CEO. Bergen, who joined P448 in October as interim CEO, has been tasked to transition the...

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Teenage Olympic Skateboarder Bombette Martin on Her Upcoming P448 Sneaker Collab

P448 just named its first global ambassador and it might not be who you’d expect. The streetwear brand has tapped 16-year-old Olympic skateboarder Bombette Martin to be the face of the label. To kick...

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Mark Wahlberg’s Municipal Brand to Launch Performance Footwear This Fall With...

Mark Wahlberg’s Municipal brand has joined forces with P448 parent company StreetTrend on its expansion into shoes. According to the actor’s sport utility gear brand, the new line will be a collection...

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P448 Relocates NYC Shop Again, Plans to Open Boston Outpost and First Outlet...

P448 is on the move again in NYC. The Italian sneaker brand announced this week that it has relocated its New York City shop to a new 8,000-sq.-ft. space at 663 Fifth Avenue. This marks the third...

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P448 Designs the Ultimate Art Collector’s Shoe With Alex Katz as the Italian...

P448 is ending 2023 on an artistic note via its latest shoe release. The Italian footwear brand has tapped 96-year-old American figurative artist Alex Katz to co-create a limited-edition sneaker for...

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P448’s Latest Shoe Capsule Features Vibram Soles Made with Biobased Materials

P448 has teamed up with Vibram for its latest eco-friendly footwear capsule. Created as part of the Italian shoe brand’s Project Sustainability initiative, the new P448 x Vibram eco-friendly line for...

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P448 Enters Joint Venture with The Camp Brands for European Wholesale...

P448, the Italian streetwear brand, has formed a joint venture partnership with The Camp Brands, a Barcelona-based company that specializes in the distribution of international brands. The new...

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